Internet Marketing

Over the last two years we have become increasingly involved in Internet Marketing and SEO (Search Engine Optimisation) as part of our follow-up service to web design clients. Often building a website isn't enough - once up and running, the site needs to be found by customers in order to perform correctly.

We have recently launched this service under its own banner, calling it 'Webmojo'. If you'd like your website to perform better for your business or if you'd like to know more about SEO and Internet Marketing, Webmojo is a great place to start.

There's three main ways a website can be found by potential customers:

1. Through a search engine like Google.

The vast majority of us use a search engine like Google to help us find what we are looking for on the internet. By making sure that your website appears high in the results for relevant searches you can ensure that people will visit your site.

This is the role of SEO (Search Engine Optimisation) - to adjust your site so that it has the best chance possible of being found in major search engines.

2. Through advertising or links on other websites

Whether it's paid advertising or free endorsements, having links on sites that your potential customers are already viewing means that some of them will click through to visit your website. Options for advertising range from inexpensive text ads like Google Adwords through to large animated banner ads on popular websites.

See the Online Advertising page on Webmojo for more information.